ISSN: 2319-4979
VIIRJ
Special Issue
ISSN 2319-4979
April  2025

CONTENTS

PRILIMINARY PAGES

CONTENTS


1. IMPACT OF INDIAN KNOWLEDGE SYSTEM ON MATHEMATICS AND ARTIFICIAL INTELLIGENCE
Mr. Amol B. Payghan and Dr. Atul K. Shingarwade

2. Preserving the Indian Knowledge System with the Help of Computer Technology
Dr. A. K. Shingarwade and Prof. S. N. Velukar

3. ANCIENT INDIAN TAXATION SYSTEM AND ITS LESSONS FOR MODERN FISCAL POLICIES
Prof. Sheikh Mohsin Sheikh Ismail and Prof. Rahul Narayan Rathod

4. Indian Knowledge System (IKS) and Its Relevance to Computer Science
Prof. Yogesh M. Patil and Prof. Shital Y. Patil

5. INDIAN KNOWLEDGE SYSTEM (IKS) AND ITS RELATIONSHIP WITH MODERN ENTREPRENEURSHIP AND INNOVATION
Prof. Gunwant Nikantrao. Jadhao

6. IMPACT OF ARTIFICIAL INTELLIGENCE ON YOUTH: A RESEARCH PAPER
Prof. Rama R. Khotkar and Prof. Mayuri Ingole

7. THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND EMPLOYEE WELL BEING
Mr. Om Banduji Tigharkar and Ms. Kalyani Sunil Chandore

8. SUSTAINABLE BUSINESS PRACTICES: - STRATEGIES, IMPACTS AND FUTURE TRENDS
Miss. Kalyani Sunil Chandore and Mr. Om Banduji Tigharkar

9. भारतीय ज्ञान प्रणालींमध्ये जीवनपद्धती किंवा जीवन दर्शन
प्रा. शितल यो. पाटील --  प्रा. योगेश मा. पाटील

10. THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASING DECISIONS
Mr. Rahul Narayan Rathod and Mr.Sheikh Mohsin Sheikh Ismail

11. INDIA'S BREAKNECK GROWTH IN MUTUAL FUND INVESTMENTS
Prof. Darpan K. Nagda

12. शिक्षण उद्योगातील एआय आणि भारतीय ज्ञान प्रणाली आणि आव्हाने
Prof. Sudhir N. Velukar and Prof. Gajanan S. Khodwe

13. A STUDY ON USAGE OF ONLINE PAYMENT APPS BY CUSTOMERS IN AMRAVATI REGION
Dipak Patil Khond and Dr. H. M. Jha Bidyarthi

14. GUARDIANS OF HERITAGE: EXPLORING THE INTERSECTION OF TRADITIONAL KNOWLEDGE AND INTELLECTUAL PROPERTY RIGHTS IN INDIA
Prof. Namrata G. Gupta

15.INDIAN KNOWLEDGE SYSTEMS AND VEDIC MATHEMATICS: A HOLISTIC APPROACH TO MATHEMATICAL LEARNING
Prof. Sujit Sharadrao Selsurkar

16. BRIDGING ERAS: HOW ANCIENT KNOWLEDGE POWERS MODERN TECH
Prof. Gayatri Angaitkar

17. AGNIHOTRA AND SUSTAINABLE DEVELOPMENT: AN INTEGRATIVE APPROACH
Satish Upare

18. USE OF ARTIFICIAL INTELLIGENCE AND ROBOTICS IN RURAL DEVELOPMENT: AGRI-BOTS AND AUTOMATED SOLUTIONS FOR INDIAN FARMERS
Prof. Minal P. Shende and Prof. Aarti Kadwe

19. GRAPH THEORY AND NETWORK ANALYSIS IN SOCIAL NETWORKS
Asst. Prof . Madhavi D. Ikhar

20. ANALYSIS THE QUALITY OF UNDERWATER IMAGES USING INDIAN KNOWLEDGE SYSTEM
Prof. Aarti A. Kadwe and Prof. Minal S. Shende

21. ANALYSIS OF INVESTORS BEHAVIOR TOWARDS BLUE-CHIP MUTUAL FUND IN AMRAVATI REGION
Achal G. Kaware  and Dr. L. B. Deshmukh

22. A STUDY ON RECRUITMENT STRATEGIES OF INSURANCE SALES IN NAGPUR REGION
Akhil Vilas Chakranarayan and Dr. W. Z. Suliya

23. COMPARATIVE ANALYSIS OF INVESTMENT RETURNS FROM SIP AND SWP BY EQUTY MUTUAL FUND INVESTORS
Ms. Ashwini Shankar Solanke

24. IMPACT OF CASHLESS TRANSACTION ON CONSUMER BEHAVIOR IN RURAL AREAS
Avantee Nivrutti Patil and Prof. V. V. Patil

25. INDIAN KNOWLEDGE SYSTEM AND GRAPHIC DESIGN TRENDS IN CURRENT TECHNOLOGY
Prof. Gajanan S. Khodwe and Prof. Amol S. Kalekar

26. INDIAN KNOWLEDGE SYSTEMS AND ARTIFICIAL INTELLIGENCE
Prof. Amol S. Kalekar and Mr. Amol B. Payghan

27. EMPOWERING WOMEN THROUGH INDIGENOUS ART AND CRAFT ENTREPRENEURSHIP
Ms. Tanvi S. Papalkar and Ms. Shraddha D. Rathi

28. Indian Knowledge System (IKS) in Artificial Intelligence, Robotics, and Indigenous Computing: A Interdisciplinary Approach
Mr. Aashish P. Jajoo and Mrs. Shilpa A. Jajoo

29. INTEGRATION OF QUANTUM PHYSICS WITH ARTIFICIAL INTELLIGENCE
Prof. Mayuri S. Ingole and Prof. Rama R. Khotkar

30. शारीरिक शिक्षणात ‍आणि स्वदेशी ज्ञान प्रणाली
प्रा. नितु जिवनराव शेंडे

31. FROM WAREHOUSES TO DOORSTEPS: ANALYZING E-COMMERCE’S ROLE IN SUPPLY CHAIN EVOLUTION IN AMRAVATI REGION
Mahima Anil Choudhary and Dr. H.M. Jha Bidyarthi

32. MATH AND REASONING OF KUNDALI
Aryan Lonkar,  Aditi Sonawane and Gautami Ajgaonkar

33. A  STUDY OF CUSTOMERS BUYING BEHAVIOUR TOWARDS APPAREL IN AKOLA  DISTRICT
Nikita Dattatray Borde and Dr. M. A. Dande

34. A STUDY OF IMPACT OF DIGITIZATION IN B2B MARKETING IN VIDARBHA
Nishant P. Didolkar   and  Dr. Wechensingh Z. Suliya

35. IMPACT OF FINTECH TOWARDS WOMEN ENTREPRENEURSHIP- A STUDY
Pallavi Ravindra Ghiye  and Dr. M. A. Dande

36. REIMAGINING RETIREMENT: A FINANCIAL PLANNING STUDY IN AMRAVATI REGION
Pragati Devidas Rekhate and Dr. H. M. Jha. Bidyarthi

37. A STUDY OF THE EFFECTIVENESS OF AI IN ENHANCING CUSTOMER ENGAGEMENT ON DIFFERENT E-COMMERCE PLATFORMS IN AMRAVATI CITY
Minal Satish Ghate

38. A STUDY OF FINANCIAL PERFORMANCE OF AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO MAHINDRA & MAHINDRA LTD. AND MARUTI SUZUKI INDIA LTD.
Mr. Pranay P. Badwaik and Prof. N. S. Kariya

39. A STUDY OF TALENT MANAGEMENT PROCESS AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE
Pooja Sharma

40. THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR AND MARKETING
Ms. Shraddha Deepak. Rathi  and Ms. Tanvi Sunil Papalkar

41. RURAL ENTREPRENEURSHIP AND INDIAN KNOWLEDGE SYSTEM: A NEW PATH FOR SUSTAINABLE GROWTH
Mr. Ritesh D. Chandak

42. Archaeological, Geographical, Climatic and Scientific Reasons for Dates of Indian Festivals
Rajveer Rajput, Rachit Suraywanshi and Sudarshan Loya

43. THE ROLE OF LIBRARIES IN THE CONSERVATION OF THE INDIAN KNOWLEDGE SYSTEM
Mrs. Smita V. Deulkar

44. Brahma, Vishnu and Mahesh as role model to Ashram System
Amey Pingle, Chinmay Choudhari and Sudarshan Loya

45.  ASSESSING THE ROLE OF DIGITAL BANKING IN ENHANCING FINANCIAL LITERACY AMONG CONSUMERS
Vaishnavi Sanjay Sonone and Prof. V.V. Patil

46. A STUDY OF THE CONSUMER BUYING BEHAVIOR OF D-MART SHOPPING MALL IN AMRAVATI CITY
Vivek Pramod Potdukhe and Prof. Pooja B. Udasi

47. भारतीय ज्ञान प्रणाली : परंपरा, प्रवास आणि जागतिक प्रभाव
डॉ. महेश प्रल्हादराव गोमासे

48. IMPACT OF DIGITAL TRANSFORMATION IN BANKING ON ENTREPRENEURIAL GROWTH WITH SPECIAL REFERENCE TO YAVATMAL DISTRICT
Ms. Sonam S. Tungenwar and Dr. Anilkumar L. Rathod

49. A STUDY OF THE IMPACT OF FINANCIAL TECHNOLOGY (FINTECH) ADOPTION ON THE GROWTH AND SUSTAINABILITY ON LOCAL BUSINESS OF AMRAVATI CITY
Vaishnavi Vinod Thakare and Prof. S. R. Shah

50. EXPLORING ETHICAL CONSIDERATIONS IN MARKETING AND CONSUMER BEHAVIOUR
Ms. Pooja Baban Bende and Ms.Prachi Purushottam Thakare

51. WHY STARTUPS SHOULD CARE ABOUT KARMA AND ETHICS FOR SUSTAINABLE GROWTH
Ms. Prachi Purushottam Thakare and Ms. Pooja Baban Bende

52. महात्मा गांधी के राष्ट्रभाषा हिन्दी और देवनागरी लिपि विचार :युगीन सार्थकता

प्रा. डॉ. सुरेखा प्रे. मंत्री

53. POST COLONIAL IDENTITY IN THE NOVELS OF SALMAN RUSHDIE: A CRITICAL EXAMINATION OF HISTORICAL, CULTURAL, AND PERSONAL STRUGGLES
Prof. Nikhil Balkrishna. Bagde

54. THE IMPACT OF ENTREPRENEURSHIP AND INNOVATION ON DEVELOPING THE MARKETING STRATEGY IN BUSINESS ORGANIZATIONS -AN ANALYTICAL STUDY  
Prof.  Palak Thakkar and Prof . Sonali A. Kaware

55. INCOME DISPARITY BETWEEN FARMERS AND INTERMEDIARIES: A STUDY OF KHAMGAON REGION  
Vaishnavi. N. Tathe

56. IMPACT OF KISAN CREDIT CARD ON PERSONAL FINANCIAL HEALTH OF FARMER IN ARVI AT WARDHA DISTRICT
Adarsh Nandkishor Kadu and Prof. Vishal A. Ingole

57. AMBEDKAR'S HISTORICAL ANALYSIS AND SOCIAL WORK EDUCATION: RECLAIMING OPPRESSED NARRATIVES IN THE INDIAN KNOWLEDGE SYSTEM  
Devidas P. Shambharkar

58. KNOWLEDGE BASE FOR WOMEN EMPOWERMENT: AN INDIAN PERSPECTIVE
Dr. Kamaldas Baliram Rathod

59. A STUDY OF AGRITOURISM MARKETING ACTIVITIES IN AMRAVATI CITY AND ITS AWARENESS AMONG CONSUMERS
Mr. Ankit Rajendra Bonde and Prof.  N. S. Kariya

60. A STUDY OF EFFECTS OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS WITH SPECIAL REFERENCE TO SHOE BRANDS  
Mr. Anup Manoj Bhuyar and Prof. N. S. Kariya

61. STUDY OF FUND PERFORMANCE ANALYSIS OF SELECTED EQUITY HYBRID MUTUAL FUNDS IN INDIA  
Ms. Tanuja Vilasrao Raut Prof. N. S. Kariya

62. A STUDY OF INVESTOR’S OPINION TOWARDS SELECTED IPO’S IN INDIA
Samruddhi Umesh Kedia and Prof. N. S. Kariya

63. ANALYSIS OF EFFECTIVENESS OF RELIANCE TRENDS’ LOYALTY PROGRAMS ON CUSTOMER ENGAGEMENT AND RETENTION
Mr. Yash Ravindra Patil and Prof. S. D. Raut

64. THE INFLUENCE OF CUSTOMER REVIEWS ON ONLINE PURCHASING DECISIONS: AN ONLINE SHOPPING ANALYSIS
M. Muzaaf Mohd Mushtaque and Prof. V. A. Ingole

65. A STUDY ON JOB SATISFACTION OF EMPLOYEES IN THE CORPORATE SECTOR IN MAHARASHTRA
Mr. Shubham Shrikrushna Rokade and Dr. Anilkumar L. Rathod

66. A COMPARATIVE STUDY OF EMPLOYEES ENGAGEMENT ACTIVITIES IN NATIONALIZED BANKS AND PRIVATE BANKS IN AMRAVATI
Ms. Charulata G. Hingwe and Prof. N. S. Kariya

67. A COMPARATIVE STUDY ON THE EFFECTIVENESS AND ADMINISTRATIVE MANAGEMENT SKILLS IN GOVERNMENT AND PRIVATE SCHOOLS OF WESTERN VIDARBHA, MAHARASHTRA  
Mr. Amol O. Agrawal and Dr. Anilkumar L. Rathod

68. Integrating Indigenous Knowledge Systems into Modern Cyber Laws IN INDIA: Enhancing Data sovereignty, AI ethics, Blockchain Governance & Digital privacy
Dr. Prabhanjan Gunwantrao Chaudhari

69.A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO THE GROCERY PRODUCTS  
Ms. Tanvi Vinod Bakale and Prof. N.S. Kariya

70. INDIGENEOUS KNOWLEDGE IN EDUCATION AND PEDAGOGY
Mrs. Manjiri Atul Raspaile

71. A STUDY ON INFLUENCE OF AUGMENTED REALITY (AR) ON CONSUMER PURCHASE DECISION WITH REFERENCE TO FLIPKART PVT. LTD. AND AMAZON.COM,INC.  
Rutuja Gangadhar Ughade and Prof. S. R. Shah

72. उद्योग व्यवसायाच्या विकासाचा मूल मंत्र: उद्योजकता आणि नाविन्यता
प्रा. डॉ. अमोल राऊत

73. AN ANALYSIS OF CUSTOMER SATISFACTION AT D-MART STORE IN AMRAVATI CITY
Tanvi Dilip Ingle and Prof. V. A. Ingole

74. SUSTAINABLE BUSINESS PRACTICES
Prof. Ashish H.Hore

75. A COMPARATIVE STUDY OF INSURANCE OF SELECTED GENERAL INSURANCE COMPANIES IN AMRAVATI REGION
Ms. Rutuja Mukundrao Girpunje and Prof. S. R. Shah

76. A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS INTEGRATED DIGITAL SERVICE PROVIDER IN AMRAVATI CITY
Shivani G. Deshmukh and Prof. S. R. Shah

77. A STUDY OF GOVERNMENT POLICIES IN FINANCING SOLAR PROJECTS IN RURAL AREAS OF WESTERN VIDARBHA
Abhishek Vijay Bhaltadak and Dr. M.A. Dande

78. WORK LIFE BALANCE AND ITS IMPACT ON  IT EMPLOYEE A REVIEW LITERATURE
Ekta Ramesh Raut and Prof. P.W.Nimbhorkar

79. मराठी साहित्यामध्ये स्त्रीवादाचे दर्शन
Prof. Aarti A. Pusadkar

80. A STUDY OF FACTORS INFLUENCING BRAND SWITCHING BEHAVIOUR AMONG SMARTPHONE USERS IN AMRAVATI CITY
Mohd Saoud Abdul Razique shaikh and Prof. S. R. Shah

81. RESEARCH PAPER ON CONSUMER BEHAVIORS ABOUT INSURANCE AMONG YOUNG ADULTS: A STUDY OF KHAMGAON’
Mayur Rajesh Ingle and Dr. P.M. Kuchar

82. THE STUDY ON PERFORMANCE EVALUATION OF SELECTED LARGE CAP EQUITY MUTUAL FUNDS
Rohit Prakash Gade and Prof. Sagar R. Shah

83. A STUDY ON IMPACT OF DEPLETING VALUE OF INDIAN RUPEE AND ITS CAUSES
Ankush Bhuvanesh Sharma

84. THE IMPACT OF LABOUR SHORTAGE IN VARIOUS INDUSTRIES AND BUSINESS (STUDY OF APMC AND MIDC IN KHAMGAON REGION)   
Yogesh Sanjay Wakudkar and Dr.P.M. Kuchar

85. INFLUENCE OF ONLINE RATINGS AND REVIEWS ON CONSUMER BEHAVIOR - A STUDY OF SELECT E-COMMERCE PRODUCTS
Aayush Abhay Zambad

86. INFLUENCE OF ONLINE RATINGS AND REVIEWS ON CONSUMER BEHAVIOR - A STUDY OF SELECT E-COMMERCE PRODUCTS
Abhishek Zunjare and Dr P.M. Kuchar

87. CONSUMER AWARENESS ON DIGITAL SCAMS AND ITS INFLUENCE ON  ONLINE SHOPPING BEHAVIOUR
Anand Punjaji Tikar and Dr.P.M. Kuchar

88. A STUDY ON RECRUITMENT STRATEGIES BY HR AND THEIR EFFECTIVENESS IN AMRAVATI REGION
Apeksha Anil Kawale and Dr. W. Z. Suliya

89. IMPACT OF ONLINE BUSINESS ON RETAIL BUSINESS AND ANALYTICAL STUDIES
Pranit Prashant Khanderao

90. A SIGNIFICANCE OF SUPPLY CHAIN MANAGEMENT IN MANUFACTURING INDUSTRIES
Rounak A Zunzunwala and Dr.S.M.Mishra

91. MARKET DYNAMICS AND CUSTOMER ADOPTION OF SOLAR (PANELS) ENERGY PRODUCTS: AN ANALYTICAL STUDY OF AKOLA REGION
Mr. Shantanu Paramanand Sawat and Dr. P.M. Kuchar

92. A STUDY ON SHORTAGE OF FINANCE IN SMALL SCALE INDUSTRIES OF RURAL AND SEMI-URBAN AREA
Pratham Anand Joshi and Dr. S.M. Mishra


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